5 questions to ask to your potential users

1. What's the hardest part about [doing what you're trying to solve]?

      => Specific pain point? (Working on a group project with school computers)

 

2. Tell me about the last time you encountered that problem.

      => Specific context information

 

3. Why was that hard?

 

4. What, if anything, have you done to try to solve the problem?

      => 내가 풀고자 하는 문제가 얼마나 심각한 문제인지

      => 잠재적 경쟁자로는 어떤 것이 있는지

 

5. What don't you love about the solution you've already tried?

      => 내가 어떤 기능을 구현해야 하는지, 어떤 점을 개선해야 하는지

 

 

*** Specific > Hypothetical

 

+) prototype stage => find the best first user

1. How much does this problem cost them? => ROI, Savings

2. How frequent is the problem? => Daily or Weekly...

3. How large is their budget? => Budget (Ability to fix)

 

+) iterating towards PMF stage

- How would you feel if you could no longer use Superhuman? => key part of their lives

      => Very disappointed라고 답한 사람이 40% 이상? PMF의 신호

 

*tip: Phone number? (signing up) => 그냥 전화해서 물어봐라

 

 

 

출처: https://youtu.be/MT4Ig2uqjTc 도움이 많이 됩니다.

 

영상 중 소개된 도움되는 글: https://review.firstround.com/how-superhuman-built-an-engine-to-find-product-market-fit

Rahul Vohra Shares Superhuman's Product Market Fit Framework

슈퍼휴먼 ceo가 pmf에 관해 이야기한 글입니다.